Bangalore, India
Aadil Verma
Founder, content strategist, and podcast host — helping businesses grow through content that actually works.
I run Studio73, a content strategy consultancy helping B2B service businesses scale from $10k/m to $100k/m using organic video content. My focus is on YouTube and Instagram — not vanity metrics, but distribution systems and content that converts.
I also host The Content Playbook, a weekly podcast about the real business of content creation in India. Think P&Ls, deal structures, and the mechanics behind creator businesses — not inspiration, but the actual numbers. TCP is building toward being the go-to English-language podcast for India's creator economy.
Beyond consulting and the show, I've built creator tools, worked across brand and strategy, and spent years figuring out what makes content genuinely move the needle for businesses that have something real to sell.
Distribution
sponsor ↗
The Content Playbook 1.67K subs
A business podcast for the creator economy — built by someone who understands every seat at the table. Real guests, real numbers, no inspiration porn.
Podcast
Watch an episode
Creator Tools I've Built
Resources
Tools I Use
My Go-To Biz Tech
Tools I use across content, ops, growth, and finance — most come with a discount code so you save a little too.
Content & Production
My video review platform since 2023 — the amount of time it saves as a creative service provider is genuinely hard to overstate.
try frame ↗Incredible voice notes app — lifetime plan since Day 1. Insane accuracy, constant updates, and just a joy to use.
try voicenotes ↗Free AI notetaker that records all my meetings and integrates with Claude via MCP. Can't believe this thing is free.
try fathom ↗Business & Operations
My CRM of choice — automate email campaigns with multi-step followups and pull leads from every social with their browser extension.
try folk ↗My project management tool of choice — entire content calendar and agency system lives here.
try notion ↗
Slack
All my comms run through Slack — 5 free guest seats per paid seat, and the Notion integration alone makes it worth it.
try slack ↗On the free tier — somehow find this better than Notion for tracking my personal to-do list day to day.
try asana ↗Free invoicing for my agency — client dashboards, recurring invoices, payment collection. Been using it for 2 years and it does everything.
try zoho ↗Growth & Monetisation
My DM automation tool of choice — versatile, reliable, and the one tool in the market that actually works.
try manychat ↗Indian creator business app for booking calls, courses, and digital products — love the founder and the product direction.
try topmate ↗Productivity & Finance
Time tracking that actually changes behaviour — forces focus, tracks time per project, and shows you your real $/hour across clients.
try rize ↗My international payments platform — tried everything, Wise is by far the most reliable. The account setup is a process but once you're in, it's indispensable.
try wise ↗